Flutter continues Paddy Power & Betfair content uplift with Octoplay

Slot machine
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Flutter Entertainment has bolstered the online casino content for its Paddy Power and Betfair brands after securing slot releases from Octoplay

The move signals Octoplay’s UK debut as its complete catalogue of online casino games becomes available to Paddy Power and Betfair players, with the supplier citing it is now “one step closer to our ultimate goal to be a leading supplier”. 

Andrew Kerr, Head of Paddy Power Games, stated: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies. 

“They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. 

“This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”

In addition to Octoplay’s proprietary slot releases, the two casino brands will gain access to games from the supplier sub-studio Smash Games, integrating titles like Zeus Smash. 

Carl Ejlertsson, Chief Executive Officer at Octoplay, added: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.

“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.”

Flutter has placed a recent focus on enhancing the content offered on Paddy Power and Betfair’s platforms, having gained slot and live casino content from Pragmatic Play earlier this month.