SOFTSWISS has branched out into South Africa after acquiring a majority stake in Turfsport, a provider of multichannel wagering software for sports, horse racing, and lotto.
Turfsport has been supplying its fully managed end-to-end solutions for online, mobile, and retail operators for the past 35 years.
More than 40 South African operators utilise the provider’s platform for their offerings, and 1.5 billion bets are placed across various platforms the company provides annually.
“To provide more innovation and react faster to the growing demands of the igaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team,” noted Christian Neuberger, CEO at Turfsport.
“Both companies look forward to delivering innovative product enhancements and services, giving our customers the competitive edge to grow and succeed in an increasingly dynamic market.
“We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”
With the acquisition, SOFTSWISS adds another product to its portfolio, enters South Africa for the first time and boosts its services on a regional level across the African market.
Andrey Starovoitov, Co-CEO at SOFTSWISS, commented: “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. I am pleased to announce the completion of this long-awaited deal.
“With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America.
“What’s even more valuable for us is that we not only gain market presence but also access technologies developed over the last 35 years by world-class specialists. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners.”
Earlier this month, SOFTSWISS Game Aggregator expanded its content portfolio through a partnership with game provider Ready Play.
The company has also recently opened a new office in Poznan, Poland, to accommodate its growth and tech development capabilities.
