32Red Casino has launched its new ‘play incREDible’ advertising campaign, which places a showcase on a myriad of its most popular games.
Titles on display include 32Red’s collaboration with ITV game shows ‘Tipping Point’ and ‘I’m a Celeb’, as well as slots like Immortal Romance 2.
It also features thriving comedian Red Richardson, who becomes 32Red’s latest brand ambassador and according to the operator was brought on board to reinforce its identity and connect with a broader audience through “humour and creativity”.
Adam Gaskell, 32Red’s Head of UK Marketing, commented: “We’re thrilled to launch this new campaign featuring Red Richardson as our new brand ambassador.
“The energy and wit he brings are perfectly aligned with the 32Red brand, and we believe this campaign will set a new standard for how we engage with our customers.”
The new promotion was produced by Armoury Films and the media planning was handled by MI Media.
Rollo Hollins, Director at Armoury Films, emphasised that “pushing boundaries and creating something that resonates with 32Red’s audience on a deeper level” was at the heart of the objective for the operator’s ad campaign.
The campaign will be launched across the UK and will be visible on a wide range of platforms, including TV, radio and digital channels.
