Bitcoin-led casino operator Bitcasino.io has pledged 101,010 trees, at $1 per tree, to the viral #TeamTrees movement which gained traction after pledging to plant 20 million trees by the beginning of 2020.
Throughout the month of November players were able to take the opportunity to donate their unused loyalty club points to the cause, with all contributions subsequently matched Bitcoin-for-Bitcoin by the Bitcasino team.
Started by American YouTuber MrBeast and becoming one of the biggest fundraising challenges social media has seen, the #TeamTrees campaign has received donations from individuals all over the world, including a multitude of social media influencers and big-name entrepreneurs such as Jeffree Star, Pewdiepie and Elon Musk.
With 2019 drawing to a close, the campaign has passed the 19 million mark, with its goal already well in reach.
Tauri Tiitsaar, director of casino at Bitcasino.io, which forms part of The Coingaming Group stable of brands alongside sportsbook Sportsbet.io, said of the donation: “It’s astonishing to see just how generous our players are, and we are happy to have been able to represent the crypto community in the #TeamTrees movement.
“By making just a small addition to our loyalty club, we were able to have such a big impact on a global cause, and want to take this as an opportunity to challenge others in our industry and community to stand together with us in raising awareness on the important topic of climate change.”
Last week Tiitsaar spoke to CasinoBeats about a potentially crucial 12 months that lie ahead: “I don’t think it is an exaggeration to say that over time crypto will come to dominate the gambling industry. The greater control and privacy cryptocurrencies give to users cannot be underestimated. We are already seeing growth in this sector well above the industry, and that will continue in 2020 and beyond.
“The mobile revolution will also continue to pick up pace. During 2020, 70 per cent of gambling revenue will come from mobile channels, according to research from App Annie, and these numbers are reflected by our own experience.”