New brand Betiton has entered the igaming industry as its casino and sport offerings have launched on the Aspire Global platforms after a ‘careful procurement process.’

Seen as “a leading provider of complete igaming solutions for operators and white labels” the company has 44 partners currently on its platforms.

In the fourth quarter 2019, three new partners were signed of which Betition was one of them.

Arnaud Serour, co-founder and CEO of Betiton, recently the managing director of Karamba, before he left his position in September 2019 to start Betiton, said: “We searched for the best igaming platform that suited our vision and reviewed all relevant alternatives. 

“After a thorough review during the fall, we chose Aspire Global and is now live, targeting the European igaming market. One of our crucial parameters was Aspire Global’s efficient one-stop-shop solution which allows us to focus on marketing and customer relations.”

This latest launch follows Aspires busy start to 2020 as they announced the appointment of Jesper Kärrbrink as chairman of aggregator and game developer at Pariplay.

Kärrbrink recently held a chief executive officer position at Mr Green and Svenska Spel, leaving the former upon purchase by William Hill being secured.

Jov Spiero, VP sales of Aspire Global commented on the launch, he said: “The launch of Betiton is yet another proof point of the power in our comprehensive solution for igaming operators. Our scalable igaming platform with a fully managed service package enables our partners to achieve their full potential.”

Aspire Global were recently praised for their white label platform partnership with Campeón Gaming Partners for helping with its  to stand out from the crowd.

Launched in August last year, CampeónUK is an online casino powered and licensed by Aspire Global and runs with affiliate tracking from Income Access.