Aristocrat Technologies, a subsidiary of Aristocrat Leisure Limited, has secured a partnership with the Las Vegas Raiders, becoming the latest industry organisation to unveil a link-up with the relocated NFL franchise.
The agreement designates Aristocrat as an official partner of the Raiders and the team’s Allegiant Stadium home, the 65,000 capacity $1.8bn domed arena located adjacent to the Strip.
As an official partner of the franchise, Aristocrat will have prominent signage throughout the Raiders’ facility year-round, including in-stadium and in-game branding and naming rights to the Owners East Club.
The partnership also features entitlement of the Aristocrat Club at Allegiant Stadium, an exclusive experience with a full-service premium bar, luxury lounge and upgraded stadium seating for game-viewing.
Additionally, the company will serve as the presenting sponsor of the Raiders 50/50 Raffle, with the joint effort undertaken to enable both parties to give back to the community.
“We are thrilled to welcome the Raiders to Las Vegas and to score an exclusive casino gaming supplier partnership with the team,” said Hector Fernandez, president of Aristocrat Americas.
“Las Vegas is the entertainment capital of the world, and as an exclusive partner to one of the most iconic teams in the NFL, we look forward to providing playful experiences for Raiders fans.”
This latest partnership for the Las Vegas Raiders follows an agreement entered last year alongside San Manuel Band of Mission Indians and the tribe’s San Manuel Casino, MGM Resorts International and the casino operator’s BetMGM joint venture with GVC Holdings.
“The Raiders are excited to welcome Aristocrat Technologies as our newest partner,” Marc Badain Raiders’ president, said of the latest link-up. “Aristocrat is a great match as evidenced by their innovative technology and commitment to team up with the Raiders in giving back to the community.”
The Las Vegas Raiders are currently 2-2 in the NFL season, with recent losses to the Buffalo Bills and New England Patriots following victories over the Caroline Panthers and New Orleans Saints.