Enteractive is providing its (Re)Activation Cloud services to casino and sportsbook platform provider Soft2Bet, to activate NRCs to NDCs across numerous brands, including Nomini, Rabona, and Wazamba, predominantly in the Nordic market. 

Connecting Enteractive to their player databases through the (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to “digital CRM providers’ more generic strategies”. 

This new collaboration aims to increase customer deposits from lapsed player accounts, while promoting both safer gambling and a higher level of loyalty.

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the igaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their igaming brands, in a variety of markets.  

Kristiyan Petrov, head of CRM Soft2Bet, said: “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.

“The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.” 

Enteractive boasts over 100 native call agents for all major European markets and operates around the world in markets including Japan, New Zealand, LatAm, and North America.