Pragmatic Play creates dedicated live casino studio for Kindred’s Unibet


Pragmatic Play has lauded “yet another landmark” collaboration as the igaming provider unveils a “major deal” with online gaming operator Kindred Group.

The will see the provision of a dedicated live casino environment for the operator’s flagship Unibet brand, as the provider asserts an aim of becoming the leading multi-product supplier in the market.

The deal will see Pragmatic Play create a live studio with a number of live gaming tables, such as Blackjack and Roulette, exclusively for Unibet customers, featuring customised branding and design. 

Incorporating the latest in 4k video technology and sound systems, Pragmatic Play’s entire live casino selection of titles are broadcast from a custom designed studio in Bucharest.

“Our aim to provide entertainment, fine-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play,” noted David Robertson, head of casino at Kindred.

“The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us. “

Most recently, Pragmatic Play’s product launches have included Mega Wheel, the company’s first game show, as well as Blackjack and Roulette Azure, complementing its roster of live dealer products. A second game show, Mega Roulette, was released on February 24.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised live casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”

Last month, Pragmatic Play inked an agreement with Manson Group to create a dedicated live casino environment for the operator’s M88 brand.

The firm was tasked with creating a live studio with eight tables, encompassing seven Baccarat tables and one Roulette table, all exclusive for M88 customers, with customised branding, features and details.