Bally’s Corporation has launched its ‘Bally’s for RVA’ awareness campaign, after numerous operator’s threw their hat in the ring for the development of a new casino resort in Richmond, Virginia.
Competing against Golden Nugget, Pamunkey Indian Tribe, Cordish Companies, Wind Creek, and Urban One, the group says that the $650m Bally’s Richmond Casino Resort will generate significant economic stimulus and create substantial employment opportunities for the residents and small businesses.
The campaign, which is expected to run throughout the city’s selection process that will culminate with a voter referendum scheduled to occur on November 2, 2021, aims to inform constituents of the proposal’s finer points.
This includes a pledge to support the region’s growth and development with a $100m upfront payment to the city of Richmond; 4,300 construction jobs and more than 2,000 permanent jobs upon completion; 3.7m expected annual visitors; $5.3bn in economic value generated over a 10-year period; and $30m in annual economic activity and spending, plus an additional 289 jobs created through Bally’s ‘Richmond Rewards’ program.
George Papanier, president and CEO of Bally’s, commented:, “We have deep conviction in our commitment to Richmond, which is why we chose the slogan ‘Bally’s For RVA’ to guide our campaign.
“Our community-first policy is a fundamental element of who we are as a company. Within each locality where we operate, we build strong, lasting partnerships with residents and businesses.”
The property is slated to feature a 4-star, 250-key hotel; 117,500 square foot casino consisting of 2,500 slot machines, 90 table games, 30 poker tables, a high limit gaming area and a VIP lounge; 45,000 square foot, multi-use event centre; spa; 13 food and beverage outlets and more.
Marc Crisafulli, executive vice president strategy and operations of Bally’s, added, “We are in it to win it. We hope that the residents and small business owners of the city of Richmond appreciate how much we want to partner with them on this exciting adventure. We want to be woven into the fabric of this great community. We are for RVA.”