Betsson has strengthened its operations in Latin America as its subsidiary, Betsson Perch Investments AB, acquires 50 per cent of the shares in software development company JDP Tech.
The consideration payable for the shares amounts to €8.8m and the deal allows Betsson to secure customer payment flows for the continued expansion in Latin America.
“LatAm is a strategically important region for Betsson and we see great future potential for the company there. With this strategic investment Betsson is well positioned to further expand our business in the LatAm iGaming market,” comments Pontus Lindwall, CEO of Betsson AB.
Earlier this month, Betsson announced a partnership agreement in Mexico with Big Bola Casinos in a deal which will see the launch of Betsson Mexico at the end of this year and offer casino, live casino, and a localised sports book that will feature a range of sports and markets.
In addition to the newly announced partnership agreement in Mexico, Betsson has been active in the LatAm region, mainly in Peru, Brazil (acquisition of Suaposta) and Colombia (acquisition of Colbet).
Furthermore, Betsson is in the process of obtaining a license for both the Province and City of Buenos Aires. This acquisition will strengthen Betsson’s position even further and support its growth strategy in the LatAm region.