Hard Rock International has detailed its latest participation in Earth Hour, as the global entertainment operator once again aligned with The World Wildlife Fund in going dark on March 27.

The Earth Hour movement is an annual event orchestrated by WWF, an international non-governmental organisation that works to preserve wildlife and the environment, which encourages millions of people, businesses and landmarks across the world to ‘go dark’ for 60 minutes, and show their commitment to fighting climate change and protecting the planet. 

In 2019, 18 Hard Rock hotels around the world participated and conserved 11,919.41 kilowatts; enough energy to power more than 50 outdoor concerts. This year, the brand upped its numbers significantly with participation from 24 hotels, ten casinos and 67 cafes, conserving over 200,000 kilowatts.

“Hard Rock is incredibly honoured to once again participate in the Earth Hour initiative organised by World Wildlife Fund, and support this important and impactful effort through a company-wide contribution of over 200,000 kilowatts in saved energy,” said Jim Allen, CEO of HRI

“Hard Rock continuously works to enforce our ‘Save The Planet’ motto substantial action that makes a real difference in the world. We look forward to supporting the Earth Hour initiative for many years to come!”

Participating Hard Rock properties included hotels and casinos such as Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock Hotel & Casino Punta Cana, Seminole Classic Casino, Seminole Casino Coconut Creek.

Hotels included Amsterdam, Bali, Cancun, Dalian, Davos, Daytona, Desaru Coast, Dublin, Goa, Guadalajara, London, Los Cabos, Madrid, Maldives, Orlando, Penang, Punta Cana, Riviera Maya, San Diego, Shenzen, Tenerife Ibiza, Vallarta, Reverb Downtown Atlanta.

And cafes such as those in Las Vegas, New York, Pigeon Forge, Niagara Falls, Philadelphia, Chicago, Orlando, Miami, Hollywood Blvd, Boston, Foxwoods, Denver, Pittsburgh, Hollywood FL, Myrtle Beach, Key West, San Francisco, San Antonio, Biloxi, Seattle, Honolulu, New Orleans, Memphis, Baltimore, Washington DC, Nashville, Atlanta.