Betsson Group has extended its ongoing partnership with Gaming Innovation Group, which has brought the addition of the group’s GiG Comply automated marketing compliance tool.
This becomes the latest in a number of similar such agreements rolled-out by GiG, as the online gambling firm praises a “very strong tool” which will aid the company in a “very important element of our business strategy”.
“It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year,” explained Jonas Warrer, CMO at GiG.
“Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”
GiG Comply allows operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions
It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.
This will not only help the online gambling group to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Sebastian Jarosch, head of affiliates at Betsson Group, stated: “Compliance is a very important element of our business strategy at Betsson Group Affiliates, and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”
Betsson follows DT9 Media, Betway, PlayStar Casino, Novibet, Pixelbet, and Kaizen Gaming in signing up with GiG for its marketing compliance solution.