Gaming Innovation Group has strengthened its team and “signalled its intent in the US,” after appointing David Elmore as vice president of sales for North America.
In the position, Elmore will be responsible for contributing and delivering the commercial strategy across the region, which includes ensuring that the group’s solutions and services “are at the forefront of every platform tender in North America”.
Elmore has been working at regulatory laboratory Gaming Laboratories International in New Jersey for 14 years, selling various solutions and concentrating primarily on testing, selling to land-based casino groups, local tribes and working with the regulator in their delivery, most recently being the global sales and development manager.
“I am honoured to join the GiG team. I am eager to build on the solid foundation that has been developed over the last decade,” Elmore commented.
“GiG is perfectly positioned to partner with state and tribal clients to digitally transform their gaming business and to create a unique customer experience.
“Success for GiG and our clients is based on integrity, loyalty, and long-term trust. These core values support the building of GiG’s presence in North America.”
Furthermore, GiG has also detailed an intention of entering Ontario, stating that Canada “will be a key market in the coming years,” and building upon a long-term agreement with PlayStar Casino which boasts significant US ambitions.
Martin Collins, director of sales and business development at GiG, added: “I am delighted to welcome David to the team and for GiG to be able to leverage his extensive network and knowledge of the complex but very lucrative US market.
“GiG has a rich history in delivering solutions and we believe our continued innovation across our product portfolio and market-leading services are incredibly relevant in the market, and we are sure with David on board, we can accelerate growth in these markets.”