Relax Gaming

Relax Gaming has elaborated on its latest “key milestone,” which has seen the group announce its entry into the Netherlands as the igaming aggregator and supplier looks to maintain its pace of expansion.

This has seen the firm bring its 24 studio partners, via its Powered By Relax and Silver Bullet programmes, as well as its platform suite, to the Dutch market, following full certification to the standards set by the country’s regulator, the Kansspelautoriteit, being received.

Following successful audit processes with multiple operators now licensed by the Dutch Gaming Authority, Relax says its content went live, alongside a slew of operators which are to be announced in due course, “at the first opportunity”.  

Alexia Smilovic-Ronde, chief regulatory officer at Relax Gaming, said: “We see this latest success as a key milestone for both Relax Gaming and our highly valued partners as the market regulates and starts to grow. 

“We believe this will be a highly valuable and successful market entry for all associated parties as we provide our best-in-class product suite and unique concepts to players in the Netherlands. This is a continuation of the drive that underpins our hard-earned reputation for driving differentiation in the industry.”

At the turn of the month, Kindred Group completed the acquisition of the outstanding shares in Relax Gaming, in a transaction which valued the firm at €320m on a cash and debt free basis, along with a total value of the outstanding shares of approximately €295m.

After previously being announced in July, Kindred entered into an agreement to acquire the remaining 66.6 per cent of outstanding shares in Relax, accelerating the former’s strategy to “increase its focus on product and customer experience” by strengthening its product control and differentiation capabilities.