Future Anthem and Gamesys are to collaborate on a research and development initiative that will analyse the extent to which player markers of harm may be related to the games that players choose to play.
Both parties say that the enterprise will be centred on identifying whether correlations exist between player markers of harm and the experiences that different games provide.
The work build upon a collaboration that commenced earlier this year that utilised Future Anthem’s ‘Safer Play’ detection system, which identifies markers of harm to risk-score each game session in a bid to provide actionable intelligence on risk and player safety.
Players’ gameplay was modelled on over two billion transactions across Gamesys’ portfolio of UK casino and bingo brands. Analysis of the results also compared players’ use of responsible gambling tools combined with Gamesys’ own prediction models, demonstrating that the two complement each other to detect potentially problematic gameplay accurately and early.
Leigh Nissim, CEO and founder, Future Anthem, commented: “It’s a privilege to work with Gamesys and to collaborate closely in such an important area as responsible gambling.
“We all know how vital it is to both enhance and protect the player experience and, by working in partnership, we bring two highly experienced teams together to achieve great results.”
The research, supported by Blueprint Gaming and Roxor Gaming, key suppliers to the Bally’s company, will be published on November 1 at the launch of Safer Gambling Week.
“We always aim to raise the bar with new technologies and approaches to improve our players’ experience,” stated Kevin Clegg, director of sustainability at Gamesys.
“Future Anthem’s technology and approach to responsible gambling are both cutting-edge and complementary to our own. Exploring the impact of games and features on players is an area of focus that will benefit us and the wider industry which we’re very keen to support.”