Oryx Gaming has expanded its reach in the Dutch regulated market, after the group detailed the launch of the BetCity brand under a full turnkey agreement with local operator BetEnt.

This will see BetEnt, the online arm of land-based operator Casino City, receive Oryx’s complete solution, including its player account management igaming platform and content library.

Melvin Bostelaar, CEO of BetCity, explained: “With Oryx we found a company with high standards and a strong reputation for compliance, player protection and commercial support. 

“The Oryx platform was one of the first to be fully certified in the Netherlands and fulfilled all of our technical requirements. 

“The Oryx organisation has the right experience, values and strengths to support our new venture. With this partnership we have been able to go live with a comprehensive and competitive offering, and we look forward to making a positive contribution to the Dutch online gaming market together.”

BetCity.nl, powered by the Oryx PAM, offers games from Gamomat, Peter & Sons and the group’s in-house studios, while the Oryx Hub provides a library of over 10,000 aggregated casino games with a full range of content from an array of suppliers, including NetEnt and Stakelogic.

Furthermore, the firm’s player engagement platform, which works with every supplier on the Hub, offers tools such as tournaments with real-time leaderboards, missions, quests, free rounds and a campaign management system.

The Oryx PAM features a set of proprietary tools that includes player and payments management, data services, CRM and promotions, bonuses and rewards, fraud, rules engines, compliance, analytics, reporting and a CMS.

Moreover, the Bragg Gaming Group company will also supply its its localised managed services, providing BetCity.nl with full management of marketing, AML and payments services.

Chris Looney, chief commercial officer at Bragg Gaming, explained: “We congratulate BetEnt on becoming one of the first of only ten operators to obtain a license in the newly regulated Dutch market and we’re thrilled to be their partner in this journey. 

“Casino City is a renowned name in the land-based casino sector and we look forward to building on our successful market launch with their online brand, BetCity.nl.

“We see great potential in the Dutch online market and we are in an excellent position to provide local operators with proven high-quality products and content.”