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Intelitics has been selected to support the imminent launch of PlayStar within the New Jersey igaming market, which the online casino brand says is set for the first quarter of next year.

This will see the performance marketing and analytics provider supply PlayStar with its customer acquisition tracking platform, which aims to permit the operator to make informed, data-driven campaign decisions across all user acquisition channels, including affiliates and paid media.

Furthermore, the Intelitics platform and product suite will also provide PlayStar’s affiliate and marketing partners with access to real-time data and analytics, as well as pixel tracking, to allow them to manage their own campaigns and monitor effectiveness.

Allan Petrilli, VP of sales and growth at Intelitics, commented: “We’re very much looking forward to teaming up with PlayStar ,and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.

“We’re particularly excited to be working with its incredible team which has a track record of high-level success in the igaming industry, and look forward to being an integral part of its success story for years to come.”

For PlayStar, this partnership is said to form part of its wider mission to provide US players with “an online casino experience like no other,” centred around the core areas of personalisation, engagement and customer experience.

Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale,” explained Adam Noble, chief business development officer at PlayStar.

“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year, and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”