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EveryMatrix has detailed the official launch of Foliatti Group into the online Mexican regulated market, delivering a range of casino games, sports and esports betting events, and promotions to players.

The B2B igaming software provider is supporting the debut of Foliatti Casino, including its online casino integration platform and sportsbook, as well as cross-bonusing system and player management platform.

Active for more than a decade in several Mexican states, Group Foliatti, which struck its alliance with EveryMatrix in June 2021, leads 10 of the largest retail casino locations in the country. 

Stian Hornsletten, CCO & co-founder of EveryMatrix, commented: “We’re so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which ended up being a great success. 

“As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”

To further drive differentiation on the market, EveryMatrix has teamed up with front-end specialists Mad Men in a bid to ensure that Foliatti Casino stands out in the competitive igaming market by developing its new brand identity and overall website design.

Mad Men, an EveryMatrix partner, has been working within the EveryMatrix eco-system to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward.

Michel Groenendijk, director of Mad Men, said: “Our past work experience with EveryMatrix’s team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Foliatti can start running their new online brand right away. That being said, we’re looking forward to partnering and working with EveryMatrix again for future projects.”