Triple Cherry has joined forces with Microgame in a commercial deal that will see the integration of the Spanish studio’s content.

Elys Game Technology has praised the necessity of securing “key strategic partnerships with reliable industry leading specialists” as a “significant component” of its expansion strategy, after teaming-up with Playtech.

This will see the interactive gaming and sports betting tech firm roll-out a distribution agreement with Playtech, which will integrate and launch its array of igaming content under the Newgioco brand in Italy.

As a result of the addition of the Playtech collection of gaming content, Elys’ online and mobile casino now includes 31 providers that offer customers in Italy up to 1,300 slots as well as 100 tables and live dealer games. This gaming content is provided through Newgioco, a wholly owned subsidiary of the company.

“We are delighted to have launched Playtech’s premium line-up of igaming products throughout our Newgioco online distribution network in the regulated Italian market,” explained Michele Ciavarella, executive chair of Elys Game Technology

“Adding Playtech’s world-class product content to Elys’ current full-suite of icasino selections and sportsbook gives our customers a trusted, full-service leisure betting partner with one of the largest selection of games in Italy. 

“With this highly entertaining content, we expect to generate significant traffic to our online channel from both existing and new players. Establishing key strategic partnerships with reliable industry leading specialists is a significant component of our overall strategy of focusing on our cutting-edge sportsbook platform, while we expand into newly regulated territories. 

“This plan includes the fast growing Canadian and US marketplaces where we expect to establish a significant presence over the coming months.”

Earlier this month, JKO Play was handed a deadline of 5pm on January 5, 2022, to either announce a firm intention to make a takeover bid for Playtech or withdraw from the running to acquire the firm.

This came after it was previously confirmed that the group, led by former Formula 1 team owner Eddie Jordan and ex-Scientific Games executive Keith O’Loughlin, had become a third potential suitor of Playtech, as reports swirled that a £3bn counterbid could be in the pipeline.

However, Aristocrat remains the frontrunner to secure any potential transaction after making its move in October, with an offer that values the company at £2.7bn, or 680 pence per share, a 58 per cent premium on its closing price during the prior week.