Operator and online casino platform SkillOnNet has debuted its PlayUZU brand in Mexico after obtaining a licence within the country’s regulated market.
The arrival of PlayUZU in Mexico, which will see the online casino launch a fully localised version of its Spanish-speaking entity, is being supported by localised digital marketing, including social media and influencers, along with an alleged “big budget” TV advertisement campaign.
“We are thrilled to be making our debut in the Mexican market,” stated Maor Nutkevitch, head of corporate development at SkillOnNet.
“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.
“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance led channels, we know we will drive significant brand awareness in next to no time.”
Similar to its European sister site PlayOJO, PlayUZU offers no wagering requirements as well as features such as OJOplus, which gives money back in real time on every bet, win or lose.
Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish speaking markets in Latin America, ensuring local payment methods and the right local appealing games are all available from day one.
Given how popular video bingo games are in Mexico, PlayUZU will also build on the format’s popularity by introducing a fully localised P2P bingo product.