Thimba Media seeking UK uptick following Seven Star Digital deal

Pragmatic Play has inked an agreement with Admiral Casino in a partnership that will enhance the former’s presence within the UK. 

Thimba Media is eyeing a period of growth in the UK after strengthening its position in the region via the acquisition of Seven Star Digital on a cash free debt basis.

The latter is lauded as boasting “several high performing assets” including Topratedcasinos.co.uk , Topratedcasinos.ie, Compare.bet and Gamblingdeals.com, alongside an operational team working from it’s London base.

The purchase price for Seven Star Digital, which will continue to operate independently from its aforementioned HQ, was settled in cash on closing for a multiple of revenue accrued during the past 12 months.

“We established and sustained a key role in the highly competitive, regulated UK market, which is no easy feat,” said Luke Eales, founder of Seven Star Digital

“Now I’m genuinely excited to watch Seven Star’s next moves unfold, and I’m sure both its comparison sites and its fantastic team will enjoy further success.”

The Irish based igaming lead generation business has strengthened its UK position following this latest acquisition, and anticipates revenue in the region to reach 20 per cent of its group total during the coming 12 months.

Chris Russell, CEO of Thimba Media, commented: “I am really happy to be able to follow up our UK acquisition in summer 2021 with another UK focused affiliate business. The market is of specific interest to us due to its strong underlying remote gaming growth, digital penetration and stable local regulation.  

“I believe that adding Thimba Media’s commercial and operational capacity to this business will help the current team to grow the business into a market leader in the coming years.”

Adding: “Having spent some time in London with the team, I am looking forward to pairing our experience in scaling acquisitions with the team’s experience and passion for product.”