Inter Group Partner Holding has rolled-out a two-year extension to its ongoing partnership with real-time business intelligence and CRM platform and service provider AretoNet.
This will see the former, which already operates 11 brands through the company, including player ChitChatBingo, UK-Bingo and JazzySpins, look to continue its rate of growth through to at least 2024.
“AretoNet has been influential in IGP’s upward trajectory; we’re delighted to extend the partnership until 2024 and continue this strong alliance moving forward,” stated Lars Söderlund, Business Director and Co-Founder of IGP.
“Since joining forces, we’ve been able to analyse our player data in greater depth while maintaining an easy-to-use functionality. We’ve grown as a business alongside AretoNet and we’re sure we will continue to do so together. Here’s to the next two years.”
The operator, which offers bingo and casino entertainment, will continue to utilise AretoNet’s real-time data analytics, business intelligence and advanced segmentation solutions, alongside the full range of marketing automation features and tools.
Offering artificial intelligence, business intelligence, automation and their own proprietary messaging channel, AretoNet will provide IGP tools designed to execute relevant real-time marketing campaigns in a bid to maximise player conversion and retention.
Furthermore, AretoNet also allows operators to fully analyse their database and run automated campaigns with full lifecycle analysis.
Using real-time data, this looks to permit IGP, and other operators, to make accurate decisions, launch campaigns and analyse effectiveness, while reducing operational burden.
Justin Farrugia, CEO and Co-Founder of AretoNet, added: “Our link-up with IGP has already been a huge hit and we’re very happy to extend the partnership until 2024 at the very least.
“We’re into double figures in the number of brands we’ve launched together, we’ve made integration seamless for other operators and we’ve witnessed fantastic growth together. It’s a great team at IGP and we’re excited to continue working with them over the next couple of years.
“We’re proud of what we feel AretoNet can bring to customers, and the renewal of this partnership just goes to show the value of what we do. We can’t wait to build on our success together with IGP.”