888casino expands content through ORYX Gaming and Spearhead deals

ollowing a pilot period in Scotland, GambleAware has invested £2.5m into its gambling harms prevention programme, expanding the charity’s Gambling Education Hubs across England and Wales.

888casino has expanded its content selection on its platform as the online casino brand signs two separate deals with ORYX Gaming and Spearhead Studios.

The first deal, with Bragg Gaming’s subsidiary, will see ORYX expand its market position in Spain following the launch of a selection of games from its RGS portfolio, with additional titles set to be introduced ‘shortly’. 

Moreover, exclusive content from ORYX’s in-house studio and Bragg-owned Atomic Slot Lab is part of the offering, as well as titles from the company’s newest RGS partner, Blue Guru.

“We are very pleased to partner with 888casino, one of the world’s leading online casino brands, having launched our premium content portfolio with them in new and established markets,” explained Chris Looney, Chief Commercial Officer at Bragg. 

“Extending our successful collaboration to Spain is a great next step as we continue to execute our growth strategy across key regulated markets together with trusted and leading partners.”

Through its launch with 888casino in Spain, ORYX has stated it has “significantly boosted its presence in a market” where it has already partnered with a number of leading licensees. Overall, the total addressable market for the online casino sector in Spain is projected to be approximately $530m in 2022 according to H2 Gambling Capital. 

Talya Benyamini, VP B2C Casino at 888, added: “We are pleased to extend our partnership with ORYX games and offer its games to 888casino players in Spain.  

“This will provide our customers with an increased portfolio of dynamic and exciting titles, which is an important part of our product and content-leadership strategy.”

Alongside 888casino’s ORYX partnership, 888 Holding online casino brand also teamed up with Spearhead Studios in an agreement that will see the supplier’s slot catalogue go live via 888casino’s online platform. 

The deal will see Spearhead’s content become available in the UK regulated market, marking the supplier’s debut in the country. 

Mathias Larsson, CEO of Spearhead Studios, commented: “This partnership means a lot to our company. 888casino is an amazing partner and are very strong in the regulated markets they operate in. 

“We are also thrilled about going live with them in Italy soon because it is unexplored territory for us.”

Adding on to Larsson’s thoughts, Benyamini concluded: “At 888casino, we are focused on delivering high-quality products and content. Partnerships like this ensure that we continue to provide exciting, varied and dynamic games to our casino players around the world. 

“We look forward to working with Spearhead Studios in the months ahead and welcoming its range of titles to our platform.”