DraftKings had made its anticipated debut into Ontario’s digital gambling ecosystem after going live in the province with its online sportsbook and igaming products.
This sees the group look to deliver a “best in class” sports betting experience, with opportunities to wager on various leagues and events, in addition to offering access to more than 130 online casino game variations, such as baccarat, blackjack, roulette and slots, through DraftKings Casino.
“DraftKings’ entry into Canada with our online sportsbook and online casino products is a significant milestone in our expansion efforts as we reach nearly 40-percent of Canada’s total population,” said Jason Robins, DraftKings co-founder, chair and CEO.
“We look forward to providing the passionate fanbase in Ontario with the most entertaining and responsible gaming experience possible.”
However, despite voicing optimism of the group’s debut within the region, Robins last month played down DraftKings’ short-term potential due to the legalised presence of those that also occupied a space on the grey market.
“Ontario represents about 40 per cent of Canada’s population, and Ontario would be the fifth largest US state by population if it were in the US,” Robins said during a recent DraftKings first quarter earnings call.
“However, due to the presence of grey market operators, many of which have been present in Ontario for several years, we do not believe that the timing of our launch will have any impact on the share we are able to achieve in that province.”
In the US, it was said that debuts in Maryland, Ohio and Puerto Rico are being prepared for launch upon receipt of approval from regulators, with Kansas also on the radar after a mobile and retail sports wagering bill passed the legislature and is now pending executive action.
Furthermore, California was also a cause of much optimism, with Robins stating that the group is “very excited by momentum” with legalisation “a really important step”.