Green Jade launches Arcade Lobby exclusively via Soft2Bet

Launch concept
Image: Shutterstock

Green Jade Games has stated that the launch of its Arcade Lobby, exclusively with Soft2Bet, “signals a brand-new era for online casino”.

As part of the agreement between the two companies, Green Jade Arcade Lobby will initially go live with the operator’s Betinia brand in Sweden, resulting in players gaining access to various skill games such as Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy.

“I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden,” stated Ben McDonagh, CEO at Green Jade Games. “It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of.

“Soft2Bet were the obvious launch partner for us, and it has been a pleasure to work with Daniel Mitton (Director of Casino) and his team. We are excited to now be able to showcase our Arcade Lobby to the rest of the industry and to be the change that we want to see in the online gaming space.”

The Arcade Lobby is fully brandable and customisable and provides a dedicated space for operators to offer the providers arcade games to their players.

Daniel Mitton, Director of Casino at Soft2Bet, added: “We love Green Jade’s Arcade product, and it is definitely the future of the online casino industry as we see it. We are early adopters of arcade games and believe that anything we can offer our existing players that is differentiated is a winner.

“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”