Future Anthem is looking to accelerate its growth via a “significant product investment” after the data and AI solutions provider closed a Series A funding round.

This capital is to be utilised in a bid to maintain momentum across existing products and customers, and to establish a US-based headquarters alongside a launch across the North American landscape, with a focus on sports betting.

Furthermore, the group is also looking to build a local team of sales, product, data and delivery specialists in the North and Latin American markets, as well as scaling its machine learning models and AI products and expand across the online casino ecosystem.

“After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem,” commented Leigh Nissim, CEO of Future Anthem. 

“I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers. 

“We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. 

“We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond.”  

The financing round was led by Bettor Capital, with participation from igaming and sports betting investment firm Sharp Alpha Advisors, industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders.

Future Anthem is a disruptive, best-in-class technology business that we have watched closely and admired for some time,” commented Dave VanEgmond, founder and partner at Bettor Capital.

“Its value-add, high ROI core offering, established customer base, and talented team give it a clear leadership position and opportunity for sustained growth in this market. 

“Data and AI is a primary focus across the gambling industry and Future Anthem perfectly fits our thesis of a best-in-class software solution that adds value to operators and studios. 

!We’re excited to partner with Leigh and the team to help Future Anthem scale in North America and drive momentum across igaming, sports betting, and adjacent verticals.”