New England Patriots welcomes Aristocrat in multi-year partnership

Aristocrat Gaming has expanded its NFL presence after announcing a multi-year deal with the New England Patriots, becoming an official partner of the six-time Super Bowl champions and their Gillette Stadium home.

With this partnership, Aristocrat will have prominent advertising around the 65,000 capacity arena, which will include concourse and in-game branding as well as game day promotions.

“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL,” stated Hector Fernandez, CEO of Aristocrat Gaming. 

“We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favourite team in new and exciting ways.”

This collaboration follows the company’s venture into American Football after securing an exclusive multi-year slot licensing agreement with the league at the tail-end of last year, gaining the rights to build land-based NFL-branded slot machines.

“The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans,” explained Murray Kohl, Vice President of Sales for the New England Patriots. 

“We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”

Aristocrat recently bolstered its gaming division by appointing Deanne McKissick and Mark Wadley to its gaming leadership team, as Chief Supply Chain Officer and Chief Marketing Officer respectively.