Sports clubs and industry giants to gather at SBC Summit Latinoamérica

SBC Summit Latinoamérica

SBC Summit Latinoamérica 2022 is to provide delegates with an overview of the region’s sports betting prospects, intricacies and innovations during a dedicated conference track scheduled for November 3. 

Two CONMEBOL representatives will take the stage to discuss how the institutions in charge of the most relevant football teams in the world approach the issue of integrity. 

This will see Graciela Garay (Ethics and Compliance Officer) and Julio Lansac (Integrity Director) explain how the governing bodies from Latin America and Spain adapt to new regulations from the compliance and ethics perspective. Juan Camilo Carrasco (Partner, Asensi Abogados) will ask the questions.

Following this, Argentine professional sports club River Plate and Spanish gambling group Codere will delve into the finer details of their sponsorship deal. 

Juan Cascio (CMO, River Plate), Francisco Lorenzo (Commercial Manager, River Plate) and Carlos Sabanza (Sponsorship & PR Manager, Codere) will share the specifics of the agreement, what the experience has been like thus far and joint activities aimed at promoting responsible gambling. Javier Troncoso (Chief Revenue Officer, Futbol Sites) will moderate the discussion.

Another panel will take a look into the modernisation of football clubs, transformation of the traditional communication strategies and reimagined relationships with fans through the emergence of NFTs and esports teams.

Two representatives from the Argentine club Boca Juniors, Martin Mendiguren (President of Amateur Sports) and Federico Maques (Marketing Director) will share their experiences by reflecting on what the future holds and looking at whether such offerings are worth the investment.

Staying on the subject of sponsorship, the ‘Sports and Betting – two sides of the same coin’ discourse will feature Santiago Montes (Digital Innovation Manager, Club Deportivo Guadalajara), Robert Navarrete (Partnership Marketing Coordinator, LigaPro), Andrea Rossi (Commercial Director, Southern Europe & LATAM, Betsson Group), and Fernanda Sainz (CMO LATAM, Caliente). 

Here, panellists will discuss the benefits of such deals for both sides by emphasising the potential of reaching a younger audience for gambling operators, as well as adding a new revenue source for the sports clubs. Fellipe Fraga (Chief Operating Officer, EstrelaBet) will moderate.

Finally, senior executives will discuss this year’s much-anticipated Qatar World Cup and whether it will meet the high expectations attached to a sporting event of such a calibre. Florencia Brancato (Head of Global Markets, Pinnacle), Javier Troncoso (Chief Revenue Officer, Futbol Sites), Rony Vexelman (Vice President of Marketing, Optimove), and Jack Smith (Sales Director, Sportingtech) will share their insights on the subject as Luciana Hendrich (Partner and Founder, Hendrich Digital Content) takes the reins.

Rasmus Sojmark, CEO and Founder of SBC, said: “Latin America is home to millions of sports fans, and the relationship between sports clubs and betting companies is definitely a mutually beneficial one.

“We are thrilled to have representatives from legendary sports clubs, Boca Juniors, River Plate, and CD Guadalajara, and the professional football league in Ecuador sharing the stage with industry experts from some of the biggest and most prominent gambling brands in Latin America.

“With the SBC Summit Latinoamérica’s Sports Betting Innovation track, we will also meet that demand for knowledge when it comes to modernisation, new technologies, and innovations in sports betting.”

The conference and exhibition takes place on November 1-3, when 1,000 delegates will gather at the Seminole Hard Rock Hotel & Casino, Hollywood, Florida, to hear from over 100 expert speakers and meet nearly 50 exhibitors showcasing their latest products.

Find full details of the event, including how to book a pass for $595+VAT or the discounted group pass for $495+VAT per person on the SBC Summit Latinoamérica website.