Rightlander has disclosed an alliance with Tradedoubler in a partnership that is designed to help the global affiliate marketing network improve compliance and boost responsible gambling measures.
Under the terms of the partnership, the group will discover and monitor content across Tradedoubler’s partner sites, social media, PPC ads, email, video streaming and instant messages to ensure that all offers are both accurate and compliant, following regulatory requirements.
Additionally, they will also monitor live offers for accurate product descriptions and pricing to ascertain if affiliate partners follow Tradedoubler’s brand guidelines.
James Maley, Director International, Publisher & Network, Tradedoubler, said: “Tradedoubler is pleased to become a client of Rightlander, as we look forward to establishing a fruitful relationship as our commitment to strong network quality grows”.
Rightlander aims to provide affiliate marketing networks with the tools to help them stay compliant, including Screen, which automates the screening of partner content before they are approved to an affiliate program in the hope of reducing the risk of brand damage and low-quality traffic.
Ian Sims, Founder of Rightlander.com, commented: “We’re obviously delighted to have such an established and prestigious name in affiliate marketing on board as a client.
“Rightlander has put a good deal of focus in 2022 on creating compliance tools to help networks and marketplaces provide content compliance for their merchants and clients, a process which has caused particular concerns in regulated markets.
“Discovering new publisher content, monitoring it regularly for compliant copy, and our new Screen product for evaluating affiliate content is at the core of our network proposition and endorsements such as this are very rewarding.”