Las Vegas-based tech firm OPTX has joined forces with Rush Street Gaming and its five land-based casinos in a three-year partnership agreement.
Under the terms of the deal, OPTX, who focus on bring all of a casino’s data sources into a single platform and utilising its real-time insights and action for casino operators, will incorporate its player development AI and connect modules.
OPTX Co-CEO, Brooke Fiumara, expressed: “This is the epitome of our mission: revolutionising what data can do with teams that are leaders in their fields.
“Rush Street Gaming’s selection of the OPTX platform for player development demonstrates OPTX’s position as the market-leading solution for casino operators, and we are proud of how our product continues to prove its dynamic features and functionality increase productivity and profitability for enterprise operations and small properties alike.”
OPTX’s products are said to increase the productivity of the host team, along with improving player loyalty and streamline communications between team members and guests.
“We were seeking a player development solution that contained advanced operational functionality for hosts and managers yet was simple to install and easy to use,” added Tim Drehkoff, CEO of Rush Street Gaming.
“The OPTX platform is exactly what we were looking for and will equip our host teams with an efficient new resource to best serve our guests.”
This partnership comes off the back of OPTX’s alliance with San Diego’s Viejas Casino & Resort earlier this month. This saw Viejas adopt OPTX’s slots, slots AI, slot dispatch, player development, player development AI and connect solutions