UKGC to attend ICE London 2023 in Consumer Protection Zone

ExCeL London

The UK Gambling Commission will be attending ICE London next year as part of the 2023 Consumer Protection Zone

Taking place on February 7-9 at ExCeL London, the CPZ will include 20 stands and feature a blend of providers of responsible gambling tools and solutions, as well as not for profit organisations. 

Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement, stated: “The CPZ, which was recognised by the industry at the recent Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category is one of the many success stories to have originated at ICE.  

“The brainchild of the Gambling Commission’s Tim Miller, the CPZ has grown from its launch at ICE London 2018 when it featured eight pioneer exhibitors to its current size and prominent location which is adjacent to the main boulevard at ExCeL London.”

Brands featured on the 2023 CPZ include the Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Intuita Consulting, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, LexisNexis, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center for Problem Gaming.

Bakun added: “Thanks to the generosity of industry supporters and sponsors the CPZ has succeeded in raising £146,000 for gambling industry charities over the last three editions of ICE London and we are looking to build on that really impressive total. 

“With the return of the major supplier brands to the land-based sector and the prospect of a record-breaking edition of the world’s most popular B2B gaming expo our aim with the help of the industry is to take the total to close to £200,000.”

As part of the 2022 fund, which was made-up of £6,000 donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming and IMG Arena, along with a £10,000 contribution from Ambassadeurs Group, witnessed safer gambling organisations GamCare and the Responsible Gaming Council receive £20,000, with Better Change getting £6,000.