Frankhurt-listed firm bet-at-home has partnered with EveryMatrix that will see the operator go live with the B2B provider.
The agreement with the two will see a two-phased launch and covers all markets where bet-at-home is currently present, including its core regulated German market.
Marco Falchetto, CEO of bet-at-home, said: “We have been thrilled with the results EveryMatrix has achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button!
“The combination of their outstanding track record, best-in-class technology and enormous expertise made this an easy choice and we look forward to generating exceptional results together.”
Furthermore, EveryMatrix’s OddsMatrix sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module and affiliate software, is said to further enhance the bet-at-home operation driving both revenues and efficiencies.
The two-phased launch was kicked off with the bet-at-home MGA licensed business, with the German regulated business to follow shortly after.
Ebbe Groes, Group CEO of EveryMatrix, added: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. OddsMatrix is rapidly becoming recognised as the must-have modern sportsbook platform technology for global, tier-one brands.
“We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us, and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success, but also propel their sports offering to the next dimension.”
This continues a busy start of the year for EveryMatrix that has already seen the firm “stand out from the crowd” as it joined forces with Livespins.
Furthermore, earlier this month, EveryMatrix published its fourth quarter and full-year update that revealed that expectations surpassed across the casino, sports and platform reports segments, with annual gross profit increased by 26 per cent year-on-year through 2022 to €65m (2021: €51.3m), buoyed by a fourth quarter uptick of 36 per cent to €19.4m.