Flows has agreed to a partnership with data science company Golden Whale to improve customer retention and experience.
Through the collaboration, Flows’ integration and automation technology will be combined with Golden Whale’s advanced data technology, giving customers “easy access” to data-science tools to help them make “better-informed decisions”.
“We are excited to have partnered with Golden Whale; a leader in providing data insights within the igaming sector,” commented James King, CEO of Flows.
“We built Flows to be igaming’s most agnostic solution so that we can truly offer our partners and customers the power of choice of who they work with and how they work by orchestrating seamlessly between systems through Flows.
“Partnering with Golden Whale allows us to instantly provide our customers with easy access to leading data-science technology, allowing them to make better-informed decisions when it comes to improving their customer experience and retention strategy.”
The partnership will allow online casino and igaming firms to “complement their current CRM’s capabilities and truly optimise their marketing with tailored automations”, removing most of the manual work required to set up effective and highly personalised campaigns.
“As a company that has always prided itself on creating innovative solutions to today’s market problems, we aim for the easiest access to the benefits of these tools and want our customers to be as flexible as possible when choosing implementation routes,” added Eberhard Dürrschmid, CEO at Golden Whale.
“Golden Whale couldn’t have picked a better partner than Flows when it comes to putting our data-driven services into work as quickly and easily as possible.
“With Flows’ intuitive, no-code automation platform, customers will be able to draw on the power of our advanced machine-learning algorithms to better inform their processes, with this in turn, allowing them to use advanced real-time data and analytics to maximise both their efficiency and their profits.”
Last month, Flows announced a partnership with Ibex.ai to bolster its retention capabilities.