Intelitics has agreed to a partnership with LuckyBet to provide the operator with its platform and product features suite to power “cost-effective customer acquisition at scale”.
Through the deal, LuckyBet will have access to Intelitics’ data-driven platform and premium toolset to manage all affiliate and paid media activity, utilising the platform’s features such as campaign monitoring, player tracking, automated reporting and personalised dashboards, all in real-time and via a single platform.
Allan Petrilli, VP of Sales & Growth at Intelitics, commented: “Affiliates are a highly effective acquisition channel for all operators and brands, but especially those that are new. It provides access to large audiences of relevant players that are primed and ready to convert, while also building trust with the brand.
“When it comes to scaling any channel, operators must have access to real-time data and actionable insights, and that’s exactly what our platform and premium product suite provide. We are excited to help LuckyBet scale aggressively as they pursue a goal of being a major player globally.”
LuckyBet is looking to provide its publisher partners with an “innovative affiliate experience” to drive awareness and new player sign-ups in identified “high growth emerging markets”.
The operator’s affiliate partners will have access to real-time data and analytics and flexible pixel tracking, giving them the capability to manage their campaigns and analyse their effectiveness.
LuckyBet’s online casino is being powered by GiG, which has a strategic partnership with Intelitics to provide operating partners with direct integration into the Intelitics platform.
“We have ambitious plans to become one of the foremost online casino brands in emerging markets around the world,” added Ian Parke, CEO at LuckyBet.
“This partnership with Intelitics will allow us to provide a next-generation experience to our partners in these markets, all of which have seen continued growth over the last five years. We believe a myriad of unique player journeys delivered via the Intelitics platform will allow us to claim significant market share in next to no time.”