Adam Lahouiri to spearhead BetGames’ content development drive

Leadership concept

BetGames has hailed a “major boost” to ongoing development efforts, with Adam Lahouiri joining as Head of Product to spearhead the group’s production drive.

Tasked with maintaining a strategy of “catering to the changing needs of modern players”, Lahouiri will be charged with supporting an “ambitious rollout” of new content and exploring the optimisation of its existing suite and customer development tools.

Furthermore, in the role Lahouiri will also be responsible for delivering continued innovation, bringing unique and familiar game styles to the market and heightening player loyalty and engagement.

Ian Catchick, Chief Product and Business Development Officer, explained: “His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.

“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue – providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!”

BetGames’ latest recruit joins from Entain after holding the position of Live Casino Commercial & Product Manager for UK brands, where he is praised as boasting “an impressive track record of leading key product developments”.

Prior to this, Lahouiri was a Live Casino Executive at GVC (now Entain) for nearly three years, in addition to holding an array of roles during a three and a quarter year stint at Extreme Live Gaming. He entered the industry in 2013 as a Live Casino Dealer at BetVictor.

“Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for,” said Lahouiri.

“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them. 

“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of live casino experiences.”