bet365 has reinforced its compliance and safer gambling stance through a partnership extension with Rightlander.
The affiliate compliance solutions provider’s platform will continue to allow the UK-based operator to bolster its compliance infrastructure and continue to maintain ethical advertising standards and operate in line with regulations, offering its players a safer gambling environment.
Nicole Mitton, Head of Customer Success at Rightlander, stated: “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”
Rightlander’s platform has been designed to help operators meet the requirements of compliance and gambling regulations through the utilisation of advanced features and technology.
The tools Rightlander provides will help bet365 in several markets where current gambling regulations are under review, including the UK market following the publication of the government’s gambling white paper earlier this year.
A spokesperson for bet365 said: “We are excited to renew our contract with Rightlander. Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”
Earlier this month, bet365 also enhanced its online casino offering after agreeing to a content partnership for the gaming suite of Push Gaming.
Meanwhile, back in June, Rightlander named Sarafina Wolde Gabriel as Chief Strategy Officer to help the company accelerate its growth on a global scale.