Pierre Cadena is to gain responsibility for developing corporate strategy and supporting company-wide execution at Catena Media after being appointed as VP of Corporate Strategy.

He will officially join the company on November 1, 2023, and will be based in the US, a region which has seen Catena make no secret of the ambitions it possesses.

Earlier in the year, the company once again opened up on its North American vision, where the group expects to reach revenue of $125m through 2025 driven by a fast past of state launches across both online casino and sports betting from late next year. Catena is also targeting a full-year 50 per cent adjusted EBITDA margin in two years time.

“We’re excited to welcome Pierre to Catena Media,” commented Michael Daly, Catena Media CEO.

“His extensive expertise in strategic planning and executing growth for digital media and gaming companies will be a valuable asset for us and enable Pierre to play a core leadership role in our continued evolution in North America and beyond.”

In addition to working in investment banking and private equity investing during his early career, Cadena possesses a more than 20-year track record of driving growth for consumer technology and media companies.

Prior to joining-up with Catena Media, Cadena served as Senior Vice President, Head of Revenue & Strategy at Fox Entertainment for the news and entertainment brand TMZ.

In this role, he was responsible for setting the vision and strategic direction across its digital, television, originals, and experiential businesses. 

Currently, Cadena serves as an advisor to both SCCG Management and Gaud-Hammer Gaming Group, as well as gaining experience in online sports betting and gaming affiliation as a board member of Raketech.

Prior to Fox, Cadena was Senior Vice President, Chief Strategy Officer, at Crunchyroll. He has also previously held senior strategy and corporate development roles at Caesars Entertainment, IGT, WarnerMedia and Otter Media.