Betr has secured access to several markets across the US, including Pennsylvania’s online casino market.
Pending regulatory approval, Pennsylvania will also be the state where the operator launches its igaming vertical for the first time, Betr Casino.
Alongside the Keystone State’s igaming market, Betr has also secured access deals for the online sportsbook market in Colorado, Kentucky and Pennsylvania ahead of its V1 Sportsbook launch later this year.
Betr already has market access in Indiana, is operational in Massachusetts, Ohio and Virginia with its beta product and has applied for a sports wagering licence in Maryland.
The operator’s online casino market access deal in Pennsylvania is thanks to a partnership with Cordish Gaming Group, the gaming division of The Cordish Companies, which owns and operates casino resorts in Pennsylvania, Maryland and Louisiana.
“We are very excited to partner with Betr on the launch of their first online casino,” commented Rob Norton, President of Cordish Gaming Group.
“Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”
Pending licensing approval from the Colorado Division of Gaming, Betr has secured market access in Colorado with Boulter Developments, who have also taken an equity interest in the company.
Meanwhile, in Kentucky, Betr has secured market access – pending regulatory approval – with the Eastern Band of Cherokee Indians, who have increased their equity stake after previously partnering with the operator ahead of its launch in Indiana.
By the end of 2024, Betr plans to be operational with Betr Casino in Pennsylvania, live with its V1 Sportsbook in Colorado, Indiana, Kentucky, Maryland, Ohio, Pennsylvania and Virginia, as well as in over 20 jurisdictions where it currently operates its real money fantasy sports product Betr Picks.
The company added it will not be renewing its temporary sports wagering licence in Massachusetts due to financial reasons, but it plans to reenter the market in the future.
Joey Levy, Founder and CEO of Betr, stated: “We are thrilled to announce our new market access partnerships for sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch.
“Through the success of Betr Picks, we have validated that our playbook of simpler and more intuitive user experiences built for casual fans on the product front, and original short form video built for the next generation of sports fans on social media on the distribution front, are winning strategies for rapidly and efficiently scaling a new real money gaming business in the US.
“The data we are seeing not only suggests that we are building a large and highly profitable real money gaming and media business, but that we are doing so by bringing new users into the category.”
