Betway: ‘no doubt’ in UK success of Thunderkick partnership

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Betway has bolstered its UK content offering after securing a content partnership with Swedish slot supplier Thunderkick

Through the collaboration, Thunderkick will gain increased visibility for its titles in the UK market by hosting an assortment of content on Betway’s online casino. 

Fredrik Ekholm, Head of Sales at Thunderkick, commented: “Betway is one of the most instantly recognisable casinos in the UK market, and we’re extremely excited to be taking our fantastic games live on their platform.

“With a huge player base set to discover our games, and with so many other markets in which Betway operates, we’re confident this will be a successful partnership and pivotal in our growth strategy for the UK market and beyond.”

Thunderkick’s igaming offering to Betway’s UK players includes slots such as Midas Golden Touch, Pink Elephants 2 and Sword of Khans, with plans for more titles to be taken live ‘imminently’. 

Growing its global reach, Thunderkick has undertaken an array of expansion efforts in recent weeks, partnering with Skywind Group to reach players in Romania, while also celebrating its entry into Ontario with a provisional licence. 

Anthony Werkman, CEO of Betway, added: “With an innovative and diverse portfolio of outstanding games to its name, we’re thrilled to be welcoming Thunderkick to Betway in the UK.

“We strive to deliver the most enjoyable gaming content on our platforms and adding Thunderkick’s offering to our UK portfolio will no doubt be a hit with our customers.”

The slot supplier witnessed a change of leadership to oversee some of these recent developments, as Svante Sahlström took over as CCO to contribute to Thunderkick’s ‘substantial growth and success’.