Blask offers igaming marketing insights with AI-based market analytics tool

Image: Blask

Igaming analytics company Blask has launched an AI-based market analytics tool to assist operators, affiliates and platform providers with market and performance data for brand marketing assessment.

Co-Founded by Dmitry Belianin and Max Telsa, the Blask Index analyses extensive search data to supply a “comprehensive overview of the igaming market’s size and individual brands’ market share within a particular country, offering valuable insights into the industry’s overall health and sentiment”.

Besides the Blask Index, other tools that are available to help companies compare their performance against competitors, spot improvement areas and expansion opportunities include Relative Market Share, Market Dynamics and Gross Gaming Revenue prediction.

“We are excited to introduce Blask to the igaming industry,” commented Dmitry Belianin, Co-Founder of Blask.

“This is the product that I wish I had access to when I acted as the CMO of a leading igaming company. The clarity it provides leaders to make informed decisions can drive significant GGR increases.” 

Blask’s strategic partners include Yolo Investments and Oakvale Capital, while the likes of Sportingtech, BC.Game, bet365 and Already Media are early adopters of the product.

Max Tesla, Co-Founder and CEO of Blask, added: “Our team has worked tirelessly to develop a solution that offers unparalleled market insights, with a cutting-edge use of AI technology.”

Blask is powered by two models – Computer Vision and Natural Language Processing – that work together to extract features from over one billion data points, including 450 active brands.

The Computer Vision model identifies and classifies igaming-related websites with 91 per cent accuracy, while the NLP model is “fine-tuned to understand the unique language and terminology used within the igaming industry and has multiple language capabilities”.

Blask explained: “With the automated brand discovery and up to one hour of data granularity, businesses can make informed strategic and tactical decisions, from analysing a Sunday football match’s impact on market performance to deciding which new markets to enter.”