StarGames, the German igaming brand of Greentube, has launched a new marketing campaign ‘Let’s Be Honest’ to raise awareness of the risk of loss in online gaming.
In collaboration with the agency &US, the marketing campaign will be visible across TV, streaming and digital advertising spaces and is scheduled to run for several months.
StarGames describes the campaign’s TV commercial as showing “slot enthusiasts’ quest for the perfect win line into various life situations”, demonstrating “the love of the game, the willingness to take risks and the chance to experience winning moments without the illusion of quickly making a lot of money”.
László Pados, Brand Manager of StarGames, stated: “We are aware that gambling is a topic that some people prefer not to discuss. That’s why, as a leading German igaming brand, we feel responsible for addressing all aspects of this form of entertainment more openly.
“With ‘Let’s Be Honest!’, we also want to emphasise that our company philosophy is clearly aligned with the guidelines of the 2021 State Treaty on Gambling – enabling us to offer top-class entertainment in a protected environment and contribute to curbing the black market.”
StarGames noted that &US played a leading role in developing the TV commercial as well as repositioning its igaming brand.
“We are very pleased with how the collaboration with &US has evolved – from the unique campaign concept to the final TV spot,” commented Gaelle Peleus, Marketing Manager of StarGames.
“’Let’s Be Honest!’ stands out from more common themes in gambling advertising and is a significant step to help our brand gain more visibility nationwide.”
Sebastian Strobel, Managing Partner of &US, added: “Let’s be honest, working with StarGames has been a lot of fun, from developing the new positioning to implementation. This is also reflected in the new campaign.”
Earlier this month, StarGames formed a new collaboration with German Bundesliga football club Borussia Dortmund.
