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Gaming content specialist NetEnt, a leading provider of digital casino solutions in regulated markets, has become the first supplier to launch its games with The Stars Group in Portugal.

Following a successful integration, a range of popular NetEnt slots are now available with brands of The Stars Group brands in the country.

One of the world’s largest gaming companies, The Stars Group is home to a number of leading gaming brands including PokerStars, PokerStars Casino, BetStars and Full Tilt.

Carl Silverstolpe, Managing Director of NetEnt Malta and Chief of European Market Operations at NetEnt, said in a statement: “I am very pleased and proud that The Stars Group have selected NetEnt as their very first go-to-market partner for the regulated market in Portugal.

“We are working in very close and trustful collaboration with The Stars Group worldwide and already have most of our best-in-breed games available to their players.

“I am confident that our market-leading portfolio of games will support PokerStars Casino’s strategy to deliver the ultimate player experience to its customers in Portugal.”

The news comes as NetEnt continues to ramp up its cross-selling efforts in regulated markets. Earlier this week, the company’s Laszlo Keczer talked to CasinoBeats about the company’s live sports roulette product, while this week also saw the launch of a betting crossover product with Mr Green, all launched in time for the World Cup.