Live roulette specialists Authentic Gaming is to integrate its entire suite of studio and casino-floor based games with igaming and sports betting operator Novibet.
Through the partnership, the provider is aiming to grow its position in the live casino market in the UK as well as in Greece where it “continues to grow in popularity”.
As a result of the link-up, Novibet players will gain access to roulette titles broadcast from Authentic Gaming’s Arena studio including Blaze, Grand and 24/7 Roulette plus a range of auto wheels.
Jonas Delin, CEO of Authentic Gaming, said of the link-up: “Novibet is a leader in Greece and it is using live casino effectively to grow its brand and customer base where the live vertical is increasingly important.
“We are thrilled to be contributing to its future growth plans by providing our full suite of live roulette games and we are certain they will be a big hit with Novibet players.”
Players will also be able to sit down at real roulette tables located on the floors of a variety of casinos around the world via Authentic Roulette. These include Foxwoods Resort Casino in Connecticut, USA, The Royal Casino in Aarhus, Denmark, Germany’s Bad Homburg Casino, Casino International in Batumi, Georgia, and London’s Aspers Stratford Casino.
Furthermore, Novibet will also use Authentic Gaming’s live banner solution to promote the provider’s live roulette games across its website as well as on external affiliate and media sites.
Nick Bachas, chief business development officer at Novibet, added: “We have been following Authentic Gaming with great interest for quite some time and appreciate the exciting approach they are taking to live roulette and delivering a superior player experience.
“We believe its games will appeal to our players and especially those in the UK and Greece where live casino is now a major casino vertical in its own right.”