Caesars Entertainment has added yet more depth to its US sporting roster, after the group rolled-out a multi partnership with National Football League franchise the Houston Texans.
The agreement, which comes into effect immediately ahead of the commencement of the NFL season next month, designates the firm as the official casino partner of the team.
“I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans,” said Greg Grissom, Texans president.
“We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
As part of the collaboration, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage and digital and traditional media assets. Members will also be able to reap a selection of benefits, such as the opportunity to be a guest at a luxury suite at NRG stadium.
Furthermore Caesars Rewards will also sponsor the free-to-play ‘Schedule Pick ‘Em’ game, available on the Texans official mobile app. Leading up to the NFL schedule release, fans can submit their matchup predictions for a chance to win exclusive prizes, such as a paid trip to a Caesars Entertainment destination property, game tickets, and more.
Additionally, at each game, one Texans season ticket holder will be selected for a chance to win an all-inclusive trip to Las Vegas. This experience will increase in value each time the Texans score.
“Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans,” added Chris Holdren, co-president of Caesars Digital.
“We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”