iSoftBet has inked an agreement with Alphabet Gaming in a move that will see the online games supplier solidify its standing throughout Bulgaria. 

Symplify has asserted that it expects to see “yet more impressive growth” across the German market, after the CRM and CRO cloud solutions supplier entered a two year agreement with German-facing igaming start-up Jackpot50.

This will see Symplify enable the online casino brand to successfully manage in-app messaging, email, dynamic web, and social channels in-house.

“Symplify’s solution gives us the ideal launch pad as we embark on our exciting growth journey,” remarked Sven Stiel, Jackpot50 Managing Director.

“Our mission is to truly understand our customers and communicate in a highly personalised manner to drive long-term engagement. 

“We take safe gaming incredibly seriously and we’re thrilled about the potential of the AI modules that we can roll out across our operation.”

Under the terms of the partnership, Jackpot50 will leverage Symplify’s campaign and journey builder module in a bid to drive growth within the regulated German market.

Furthermore, responsible gaming modules will enable heightened monitoring behaviours and help identify abusers, with the AI solution to also aid the business to optimise marketing spend and nurture customer sentiment with an aim of increasing lifetime value.

German broadcaster Sport1.De is the inspiration behind Jackpot50’s launch, and joins a burgeoning roster of gaming CRM clients which includes William Hill, LeoVegas, Mr.Green and MegaRush.

Robert Kimber, Symplify’s CEO, said: “We see yet more impressive growth in the highly regulated and reputable German market. It is not often we get to be with a client from the very first sign up, so this is especially compelling for us. 

“Jackpot50 have some incredible ideas in terms of acquisition within the DE market and using Symplify to realise those high ambitions is something we relish.”