World Cup
Image: Sergio V S Rangel/Shutterstock

The Dutch gambling regulator, Kansspelautoriteit, has spoken to a pair of providers regarding advertising in a game in which people could create a World Cup pool after previously warning that it will be “extra alert” during the footballing showpiece.

This, said that Ksa, is not permitted in a bid to prevent individuals interested in games, which it noted are “mostly young people”, from being tempted by advertisements to participate in games of chance. 

“In the past week, a number of providers of games of chance were again called to account for the prohibited use of role models in advertising or sponsorship,” the regulator said.

“The name or logo of a gambling company cannot be in the same communication as the image, voice or name of a role model. 

“This also applies to sponsoring an event or TV programme. These providers have been summoned to stop the violation and have complied.”

Furthermore, the Ksa also noted that it has had to address a party that was advertising betting on a match while it was in progress. The provider, which was reminded that this is not permitted “to prevent impulsive behaviour among viewers of those matches,” ceased the offer immediately.

The Ksa continued: “A local café where bets were organised on the matches of the Dutch national team also had to deal with the Ksa. This form of betting is an illegal game of chance, and that is not allowed. The café immediately stopped offering the bets.”

After the Authority issued caution to all who occupy a space in the country’s gambling ecosystem, a total of 14 warnings have had to be issued in recent weeks around the men’s football World Cup.

The Dutch regulator had previously warned of enforcement action and the potential of “even more far-reaching regulation” should a “new tidal wave of advertising” be witnessed during the month-long spectacle.