Pariplay brings Urgent Games content to Fusion aggregation platform

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Pariplay, a subsidiary of NeoGames, has agreed to a content deal with Urgent Games for its Fusion aggregation platform.

Through the agreement, over 100 HTML5 titles from Urgent Games will be added to the Fusion platform, including Wild Cupid, Goddess of Harvest, and Gang of Pirates.

For mobile and PC, Urgent Games offers a variety of game products, including baccarat, bingo, craps, roulette, slots and crash games. 

“We’re immensely proud of our portfolio of engaging, diverse content and are extremely satisfied with this new partnership,” commented Adam Petroli, CEO at Urgent Games.

“Joining the Fusion platform significantly expands our reach in key regulated markets, and will further drive us forward.”

Alongside over 14,000 games from more than 80 suppliers, Pariplay’s Fusion platform also features a comprehensive range of back-office conversion and retention tools that aims to enhance player value.

Earlier this month, Pariplay expanded its presence in Ontario and New Jersey, agreeing to deals with Caesars Sportsbook & Casino and DraftKings respectively.

Enrico Bradamante, Chief Commercial Officer at Pariplay, added: “We are always on the lookout for bright, engaging content to drive forward our Fusion offering, and Urgent Games is a perfect match for our ambitions.

“Our aggregation platform has enjoyed incredible success since its launch, and by adding progressive, successful providers, we’re able to sustain it as a market-leading solution.”