Allan Petrilli to unlock ‘tremendous growth opportunities’ of

Allan Petrilli has been named as the Managing Director of, where he will be tasked by the player acquisition agency with driving the business forward further still.

The former VP of Sales and Growth at Intelitics, which shares the same ownership group, will remain with the company as a Growth Advisor.

In addition to a near four and a half year stint at Intelitics, further past experience has come from the likes of Income Access. Here, during a little over five years, he held the positions of Affiliate Manager, Affiliate Services Team Leader and Head of Affiliate Services.

“I am incredible excited to lead into this next phase of growth, after supporting the business through the early stages of US regulated sports betting and igaming,” noted Petrilli.

“Paid media and performance marketing are powerful, measurable and scalable channels, and with operators under pressure to deliver strong ROI on marketing spend, I look forward to working closer with them to realise this through our services.”, which boasts over 20 years of experience in driving traffic to casino, igaming and sport betting, includes assets such as CasinoAffilliateProgram, SportsCashDaily and CasinoCashDaily.

Furthermore, the company also boasts licences in states New Jersey, Pennsylvania, Michigan and Colorado, and is targeting an additional uplift via alliances with “big-name operators, challenger brands and affiliate groups”.

Allan Stone, President of and Co-Founder and CEO of Intelitics Software. commented: “Allan’s rise through the group has been meteoric over the past four years and the impact he has made at Intelitics has been significant. 

“That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics, and over a stellar career, and apply it to the tremendous growth opportunities that exist for which ultimately benefit both companies. 

“It’s also great to have been able to promote from within the organisation and to give Allan the opportunity to continue to grow personally and within the group.”