Luke Massey is a highly experienced betting media professional with a long-standing background in sports betting journalism and content management. He currently serves as Senior Betting Editor at The Sporting News, following senior content and leadership roles at Oddschecker and SBC’s Sports Betting Community, where he helped shape editorial strategy, news coverage and long-form analysis for industry and consumer audiences.
Across his career, Luke has led editorial teams, produced interviews and features with key industry figures, and delivered data-informed betting content across multiple platforms. His expertise spans sports betting markets, media operations and content strategy, combining editorial judgement with a deep understanding of how betting audiences engage with news, analysis and odds-driven content.
